The Future is Plastic Free was born one Sunday evening following a 3 episode binge of a BBC documentary called ‘War on Plastic‘. We were shocked by two points in particular. The first being the amount of plastic waste that developed countries transport to developing countries, with the misguided belief that the waste is being recycled, more often than not it simply is not recycled and just ends up littering the land of these poorer, undeveloped countries.
The second takeaway from the documentary and a point far more specific was just how terrible wet wipes are for the environment. Like a lot of people, we were guilty of never really understanding that they are primarily made from plastic. Millions of which are discarded to landfill or even worse flushed each year.
We were so shocked by what we had seen that we felt absolutely compelled to find some sort of opportunity where we could try to have a positive impact on the environment and help ordinary people like ourselves halt our planets imminent demise due to our insatiable consumerist appetite and the inconsiderate buying habits of people.